Our Tag Line is “Rustic Elegance” which got us from a team of 3 people to 20 something people. As we have grown we have attracted customers that may not have heard or even understand what Rustic Elegance means, especially to me. I may revisit the tag line again but in the meantime, I have added two more tools to my small vocabulary #tilemagic & #brickmagic
Note for note
I’m listening to an obscure CD of the Silver Beats, a group of four Japanese lads who play note for note renditions of Beatles songs. They don’t speak a word of English. And yet they sing beautifully.
I saw them as an opening act a few years ago, and the novelty was extraordinary.
The thing is, I don’t want to see them again. Why would I? It’s note for note. No chance for random rhapsodic moments. No chance for total disaster.
Part of the magic of our work is that it’s not guaranteed. As soon as it is, we can digitize it or mechanize it or outsource it.
Seth Godin